So now NCAA athletes can profit off their name, image, and likeness. It’s about time!
But rather than worrying about advertising deals with local merchants or promotional appearances to help sell some schwag, here’s what the CSU Athletic Department should do.
First lets take a step back.
Where’s the real money these days?
Its in building a social media brand, not shilling a soft drink.
TikTok accounts, Twitter accounts, YouTube channels, Spotify podcasts are better future paths which can also be used post-graduation to continue to generate revenue.
CSU should create an NIL Branding Department for their athletes. Hire a team of experts who understand the nuances of setting up successful Social Media platforms. Have people available who can help with content; CSU already has top-notch video people that can serve as a resource.
Imagine a player on a recruiting trip. He meets with the head coach, he meets with assistants, he meets with academic representatives. Add one persons to meet with – a Social Media expert to help with NIL branding. Some of these young generation are savvy enough to do it on their own but some are not.
I’m not gonna go any further with this idea. All I can say is that its easier to look backward at traditional methods for generating income. But the future and a much bigger piece of the pie is in building a social media brand.
Who knows – maybe CSU Athletics will spin off the next Joe Rogan!